Listening to the Community

for Insight and value Creation


The organization grew accustomed to jumping to assumptions rather than setting up systematic listening. I had to determine their exact value proposition and uncover insights for improvement.


Source internal data, identify target customer, conduct one on one interviews, data analysis.

My Role

Ethnographer: hypothesis development, survey development, mapping, conducted interviews, data analysis


Created the next steps for program design and intensifying tactics for value creation. This grew into a community-wide survey and led the organization to realize its impact and future potential as an economic engine in the community.

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Schedule a 20-minute call with me to talk about the problems your organization and which one of my offerings is best for you. I’m looking forward to talking to you!