Identifying Value
Listening to Customers for Insight CreationChallenge
The organization grew accustomed to jumping to assumptions rather than setting up systematic listening. I had to determine their exact value proposition and uncover insights for improvement.
Solution
Source internal data, identify target customer, conduct one on one interviews, data analysis.
My Role
Ethnographer: hypothesis development, survey development, mapping, conducted interviews, data analysis
Outcome
Created the next steps for program design and intensifying tactics for value creation. This grew into a community-wide survey and led the organization to realize its impact and future potential as an economic engine in the community.
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