digital strategyConnecting customers needs to solutions
Consumers were overburdened by company’s inefficient and complicated communication channels.
Develop enterprise wide SMS strategy to address 3 top pain points for customers.
Drive a compelling story to elicit action. Data collection from digital teams, strategy design, storyboard and storytelling for leadership team.
Created the next steps for program design and intensifying tactics for value creation. This grew into a community-wide survey and led the organization to realize its impact and future potential as an economic engine in the community.
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